MOMO, Italy's finest automotive accessory designer & manufacturer was created when an amateur racing driver, Giampiero Moretti, asked a friend to make him a special steering wheel for his racing car.  It was smaller than normal but presented an original feature, a very large handgrip that offered a much better hold, making the car easier to drive and handle.  This steering wheel attracted the attention of many racing drivers, among them John Surtees of Ferrari.  The English driver tried it, was enthusiastic, and had it mounted on his single seater Formula One racing car. Surtees and Ferrari went on to win the F1 Championship and Moretti's steering wheel shared in the glory. Orders began to pour in and what had started as a passion, grew into a business.  In 1966 a plant to produce these steering wheels was opened in Tregnago and MOMO was born (initials stand for Moretti-Monza).  The first order was from Ferrari which had decided to use MOMO steering wheels on all its racing cars.  MOMO started to scale the international market and began producing light alloy wheels.